Step Two – The Secret To Beating The Recession
So we’ve taken the first step and turned our redundancy into an opportunity.
Now – to beating the recession.
How do you do it? What’s the magic recipe? What recession-proofing can you do in your business or your proposed business to guarantee you success. Well, sadly nothing’s going to give you a cast-iron guarantee, but there are things you can do (and that are working in my business) that means you stand a better chance of success.
Make sure that you plan properly
How big is the market for the service that you offer? Don’t guess, do some research. Use the internet, call some companies, visit seminars and ask questions. Remember that if you were looking for a job then you’d only get one if the skills you offer are in demand. Business is no different. If you find that your business idea’s not got a decent sized market that you can tap into, then what are you going to do about it? Maybe you need to reskill, or leverage some skills from a few years ago that have been dormant for a while. I did this myself. I spent 10 years working in IT and 7 years working in the print industry. Here I am now helping small, medium and large sized businesses to successfully implement CRM solutions. CRM was something that I learned, used and loved in my experiences in both the IT and print industries – and has enormous opportunities as a growth sector itself.
Start small and grow
If you want to earn £1,000,000, you first have to earn £100,000. To earn £100,000, you first have to earn £1,000. To earn £1,000, you first have to earn £100. Success doesn’t come overnight, so how are you going to earn your first £100? Then, how are you going to repeat what you did to earn your next £100. And so on….
You have to start somewhere – set yourself achievable targets and start knocking over your targets and goals!
Take Action.
One of the biggest things holding you back will be you and your attitude and ability to change. Adapting to changing client needs and demands will be critical in your success. Large businesses that take a long time to respond will be unable to compete with your nimble organisation that’s able to move quickly. Don’t fall into analysis paralysis – sometimes you’re not going to know whether you’ve made the right decision. You have to trust your business instinct and run with it. What’s most important is that you make the decision in the first place and take action on it.
Fail to take action and you’re sure to fail.
So, if you’ve been made Redundant, Take a Risk, Take Action and Beat The Recession. It can be done. There’s proof in all those start-up businesses that succeed. It’s possible and you’re not alone. Be one of the success stories in the 8,727 each month in the UK who take the same step.
Share your business ideas, what you’ve done to get your company up and running and how you’ve overcome obstacles in your path. I’d love to hear from you!

